Begin Building the Brand

After being called Xero and Hybrid Theory the band initially wanted to use the name "Lincoln Park", however they changed it to "Linkin" to acquire the internet domain "linkinpark.com".

In 1999, a group of male employees at Jomax Technologies were brainstorming and decided to change the company name. An employee said, "How about Big Daddy?" However, the domain name had already been purchased. Bob Parsons replied, "How about Go Daddy?" The name was available, so he bought it. Parsons said the company stuck with the name because it made people smile and remember it.

Amazon logo plain.svg
By Amazon.com Inc. - It can be found here, Public Domain, Link


Jeff Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world. Additionally, a name that began with "A" was preferred because it would probably be at the top of an alphabetized list.

Your brand name almost doesn't matter. There is nothing about the brand name Fathead that links to decals.

Step 1. Name your brand.

LeBron James didn't have to worry about that or come up with anything clever and neither will you if your name is LeBron Zwersmuth. If it's not - get creative.

Step 2. Snag the .com domain.

Try to find something unique enough to get first and foremost a .com. If you can't get the dot com start over.
DO NOT CAVE-IN TO ANOTHER DOMAIN - IF YOU CAN'T GET A DOT COM START OVER.

Step 3. Snag the Gmail.

This is critical for reasons later out-lined Here in this article. If you can't get the gmail start over. what do you remember? xbrad@xbrad.com or xbrad@gmail.com? (BONUS - BOTH THE xbrad .COM AND GMAIL ARE AVAILABLE AS OF 02/16/2019 :)

Step 4. Snag the Social Media.

Life is good if you can get facebook, instagram and twitter all with the same brand name. If you can't - slight variations will be okay.

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