Why Google is important

As noted in "Building Your Brand Step 3". Snagging the Gmail is critical.
Just by signing up for a gmail address you automatically get:
An email address.
3 types of websites
A calendar
A contact book
Photo Storage
A telephone number w/answering service

All of this free and pretty much unlimited.
After you make your first billion you may find better individual programs, but not for free.

Each letter of "Google" is colored (from left to right) in blue, red, yellow, blue, green, and red.
By Google Inc. - https://chromium.googlesource.com/chromium/src/+/master/ui/webui/resources/images/google_logo.svg, Public Domain, Link

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